Penetration the markets of the Middle East by the end of 2014 plans food company from Kozani Bros A. Pitenis Bros S.A., recently patented an international patent combines the Extra Virgin Olive Oil Sitia with the saffron extract.
Bros Piteni, with the main "weapon" salads ("Ointments") representing almost 60% turnover of, already exports to more than 20 European countries and in Canada and now plans opening new markets outside the EU, like Dubai and the US. The company, having certifications ISO, HACCP, BRC (for Great Britain), IFS (for Germany and its neighboring countries), FDA (for iis US), as well as the corresponding license for the states of the Russian Federation, will attempt to win the tastes of Arab certification passport Halal. "The Arab market has significant peculiarities in the food sector and for’ This certification is required Halal providing very specific standard products manufacture. With our three consecutive appearances at food fairs in Dubai, we have already done significant groundwork and now we enter the final straight. The products that we want to promote there, because we believe that more fit the dietary habits of the Arabs, the salad Humus (chickpeas or other legume, with tahini) and fish pastrami, a special delicatessen pastrami recipe. Much interest was shown for the salads and dressings yolky. Παράλληλα, we are already in process of certification for the system Kosher, to develop our export both in Israel and in other countries with Jewish populations, "says sales manager and board member of Andreas Pitenis. With,Regarding the American markets, Mr.. Pitenis stresses that there, a second time, They will promote the cured products of the company, with emphasis on gourmet seafood series Okeanos Exclusive, as they have the advantage of longer, thereby overcoming the problem of long distance.
Biotechnology company
Central role in the company's development process played by research and innovation, vehicle company biotechnology research R&D Hellenic Hepirus BioTechnology set up by the 2004. Result of research efforts, in collaboration with various ngnepistimia across Greece, It is the innovative combination of virgin olive oil with the saffron.
This food innovation, which was registered as an international patent, multiplies the antioxidant properties of the oil and is used in a novel premium turn Bros Piteni, which consists of seven salads and three dressings. Next goal of the company are natural and standardization of Sitia olive oil with saffron extract Kozani, expected to significantly boost the export of quiver.